Director Strategic Pricing Systems, Tools and Enablement

The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization. This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios. This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices at scale. Success is defined by sustained margin expansion and price realization improvement, enterprise-wide adoption of pricing governance and tools, reduction in price leakage and improved business mix, acceleration of pricing maturity across Generac.

Responsibilities

Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy; Establish and enforce standards for price corridors and floors, discounting discipline and DRA optimization, margin investment vs. leakage; Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units; Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities; Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across equipment, accessories, and bundled offerings, connectivity, software, and services; Identify, prioritize, and enable high-impact margin expansion opportunities; Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL); Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity); Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem); Build and scale integrated pricing tools that enable price realization tracking, customer/channel profitability visibility, scenario modeling and margin impact simulation; Drive adoption of closed-loop pricing processes, including competitive price intelligence, exception management workflows, performance tracking and feedback loops; Ensure solutions are embedded into commercial workflows, not standalone tools; Lead development of enterprise pricing analytics and models, including willingness-to-pay and value-based pricing models, discount effectiveness and elasticity insights, cost-to-serve and profitability analytics, mix optimization and portfolio strategy tools; Enable leadership with forward-looking insights and decision frameworks, not just reporting; Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence; Design and deploy enterprise pricing training curriculum (foundational to advanced); Build and maintain a pricing competency framework defining skills, behaviors, and progression; Support recruiting, onboarding, and development of pricing talent across Generac; Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution; Translate complex analytics into clear, actionable executive insights and decisions; Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations; Lead organizational change management to embed pricing discipline and drive adoption at scale

Requirements

Bachelor’s degree in business, marketing, finance, economics, data science, or related field; 10+ years of progressive experience across at least two of the following: Strategic Pricing / Revenue Management, Commercial or Product Strategy, Sales or Marketing Strategy, Commercial Finance or Analytics; Proven track record of leading enterprise-wide initiatives; Proven track record of driving margin expansion and value realization outcomes; Proven track record of influencing senior leadership (VP/GM level); Deep expertise in pricing strategy, value capture, and monetization frameworks; Strong business acumen with financial and P&L impact orientation; Advanced analytical capability; experience with large datasets and BI tools; Demonstrated ability to lead through influence in highly matrixed environments; Exceptional executive communication and storytelling skills; Ability to translate strategy into scalable, operational execution

Nice to have

MBA or advanced degree (Economics, Analytics, Data Science preferred); Experience with pricing platforms (e.g., Pricefx), ERP (SAP), and analytics tools; Exposure to SaaS and services monetization; AI/ML applications in pricing; Cost-to-serve and profitability modeling; Lean / Six Sigma methodologies; Certified Pricing Professional (CPP) preferred; Demonstrated ability to challenge the status quo and drive change