Director, Strategy (B2B)

The Director of Strategy serves as a portfolio strategist and trusted advisor responsible for guiding overall client growth and strategic vision. Operating within a global IAT, the role manages senior executive relationships across four distinct B2B business lines. Transitioning from single-account management to portfolio-level oversight, you will diagnose performance trends, mitigate systemic risks, and align Kepler's media capabilities with client business goals. In this role, you set the standard for client excellence, co-author long-term growth plans, and develop strategy talent across your portfolio.

Responsibilities

Portfolio Strategy & Full-Funnel Planning: Design integrated media plans across digital and traditional channels; Connect campaign tactics to upper-, mid-, and lower-funnel KPIs while translating business briefs into strategic media frameworks; Client Excellence & Executive Relationships: Own senior client relationships across your portfolio; Serve as the primary point of contact for executive conversations, performance alignment, and high-impact account escalations; Innovation & Proprietary Tools: Leverage Kepler's proprietary Kip platform (including audience segmentation, competitive research, and cultural insight toolsets) to inform strategic decisions; Partner with Activation teams to drive testing frameworks, AI tool adoption, and public case studies; Financial & Operational Health: Partner with senior leadership to monitor contract deliverables, scope alignment, and portfolio margin health; Spot cross-account operational friction and improve execution processes; Talent Development & Leadership: Coach and mentor your direct reports, Associate Directors, and your full team on strategic thinking and client management; Foster a culture of continuous learning, team engagement, and succession planning

Requirements

8–10+ years of digital media experience; 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+); B2B Strategy: proven track record in Account-Based Marketing (ABM) and B2B lead generation media campaign strategies; Growth Mindset: motivated by client partnerships, team mentoring, and adept at providing a strategic vision that solves business challenges; Channel Agnostic: holistic media understanding across Social, Programmatic, Search, Video, Audio, and Direct IO; Strong Communicator: ability to distill complex media strategies into clear growth narratives for C-suite executives; Deep knowledge of cross-channel media planning, flighting, and budget optimization; Proficiency with external planning tools (e.g., NMI, YouGov, Pathmatics) and proprietary platform capabilities (Kip suite); Strong executive presentation, brief writing, and strategic communication skills; Proven ability to navigate client categories, identify industry trends, and lead multi-disciplinary teams

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year; Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)