E-commerce Activation Manager

This is a pivotal hire within a newly created e-commerce team, built to drive significant growth across Amazon and key UK retailers. While Amazon performance is already strong, there is a clear opportunity to elevate execution across platforms such as Boots, Superdrug and grocery. The E-commerce Activation Manager will play a central role in defining how brands show up across these channels, translating marketing strategy into effective digital activation that drives traffic, conversion and overall commercial performance.

Responsibilities

Own the end-to-end activation strategy across retailer.com channels, ensuring campaigns are delivered effectively and consistently; Developing omnichannel activation plans across retailers such as Boots, Superdrug and grocery; Translating brand campaigns into retail media and onsite activation strategies; Planning and optimising retail media investment and placements (search, banners, brand pages); Defining and tracking KPIs such as traffic, conversion, ROAS and share of search; Using performance data to optimise campaigns and drive continuous improvement; Working cross-functionally with Marketing, Sales and external agencies to align execution; Building relationships with retail partners to unlock new activation opportunities

Requirements

3–5+ years’ experience in e-commerce, digital marketing, retail media or shopper activation; Strong understanding of retail media and the online shopper journey; Experience planning and optimising campaigns across retailer or marketplace platforms; Ability to interpret data and turn insights into actionable recommendations; Strong stakeholder management and influencing skills; A proactive, hands-on mindset and comfort working in a fast-paced environment