Email Strategist

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company.

Responsibilities

Define and drive email marketing and SMS strategy for the PDM clients; Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting; Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement; Collaborate with creative team to ensure brand guidelines are followed in emails; Report and provide recommendations on lifecycle programs’ performance monthly to clients; Use data to continuously test, measure and optimize the email marketing program; Partner and collaborate cross-functionally with all other internal digital channels; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

Proficiency in spoken and written English at an advanced level; 2-5 years experience in email marketing strategy, production and end-to-end campaign management; Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly; Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar; Expertise in email best practices, including segmentation, deliverability, copy and design approaches; Working knowledge of HTML/CSS for email coding; Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Nice to have

SMS experience