Enrollment Management Digital Experience and Strategy Director

The Director, Digital Experience and Strategy leads and manages digital projects focused on relationship building between RIT and the prospective student marketplace. The position aligns digital architecture, content, and experiences with the strategic needs of prospective students for admissions and of prospective and current students for financial aid. The role leads the implementation of generative AI, chat bots, personalized portals, and other advanced digital applications, and reports to the Associate Vice President for Enrollment Marketing and Global Strategic Initiatives. Job level: Management and People Leadership Level 3. FLSA Category: Exempt.

Responsibilities

Leads and manages all digital projects focused on relationship building between RIT and the prospective student marketplace; Oversees strategic development and maintenance of digital content and user experiences for admissions and financial aid; Manages admissions and financial aid domains of the rit.edu site, related content, social media content, and other digital content; Leads implementation and strategic utilization of generative AI, chat bots, personalized portals, and other advanced digital applications; Serves as a collaborative partner with the Enrollment Management division for new initiatives; Supports university-wide efforts in maintaining and improving the rit.edu digital presence; Leads adoption of digital project management and collaboration tools; Develop and execute long-term digital strategies aligned with institutional goals; Apply user-centered design principles, research methodologies, and optimize digital journeys; Analyze performance metrics and drive data-informed decisions; Manage digital customer journeys with Slate Technolution CRM; Oversee digital initiatives and manage external digital vendors; Lead crisis communication strategies leveraging digital platforms; Design, implement, and assess the effectiveness of the university marketing and communications strategy; Conceptualize and execute multi-channel campaigns; Build and manage long-term relationships among faculty, staff, and alumni; Lead, supervise, and mentor professional and paraprofessional staff; Administer, oversee, and monitor budget planning and expenditures; Participate as a key member of the division and support department, division, and university initiatives; Other duties as assigned

Requirements

Bachelor's degree in related field; 8 years of relevant experience; Equivalent combination of experience and education may be considered; Bachelors required in Web/Graphic Design, User Experience Design, Digital Marketing, Computer Science, Information Technology, or other related fields; Mastery of modern standards-based web technologies, including HTML, CSS, JavaScript, front-end frameworks; Specific expertise with Drupal CMS; Demonstrated ability to analyze performance metrics and drive data-informed decisions using tools such as Google Analytics, CrazyEgg, Siteimprove, and BrightEdge SEO; Proven experience in Conversion Rate Optimization (CRO) and A/B testing; Experience managing digital customer journeys, specifically with Slate Technolution CRM; Demonstrated leadership in digital project management; Experience overseeing digital initiatives and effectively managing external digital vendors; Proven ability to translate complex technical concepts into clear business solutions for non-technical stakeholders; Experience in crisis communication strategies leveraging digital platforms; Availability for off-hour crisis support; Knowledge of communications, public relations, marketing, branding, graphic design, and social media; Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications; Ability to motivate, guide, and coach others; Skill in multi-tasking, project management, prioritization, and organization; Candidates must be eligible to work in the United States

Nice to have

Master's degree preferred in Web/Graphic Design, User Experience Design, Digital Marketing, Computer Science, Information Technology, or other related fields; Experience in higher education or student recruitment; Experience leading or building a digital team in a growing or evolving organization; Proactive experience monitoring industry trends, technologies, and standards; Knowledge of broader customer experience (CX) strategies and tools; Familiarity with additional marketing automation platforms beyond core CRM integration; Exceptional troubleshooting skills; Superb understanding of social media platforms and institution-wide digital content and advertising strategies; Strong business acumen and strategic thinking