Event & Field Marketing Lead

As our Event & Field Marketing Lead, you will own one of our most important growth channels. How and where we show up to providers has a direct impact on the growth of our network, the strength of our brand, and our ability to reach the most influential leaders in healthcare. Your job is to determine where we invest, how we show up, and how we build meaningful relationships with providers and industry leaders at scale. This role will own strategy and drive execution end-to-end, serving as the connective tissue between our growth, sales, and marketing efforts in the field. You will decide which conferences, events, and programs deserve our attention, develop the playbooks that maximize their impact, and build the systems that allow the function to scale. This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

Responsibilities

Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we invest; Determine the right level of presence for each event, including conferences, speaking opportunities, executive dinners, hosted programs, sponsorships, and other field initiatives; Maximize the impact of every conference, executive dinner, workshop, and event through thoughtful planning, targeted outreach, strong execution, and rigorous follow-through; Build the field marketing playbook, including the processes, systems, and best practices that allow the function to scale; Own event budgets, performance measurement, and pipeline attribution frameworks, continuously evaluating where to double down and where to pull back; Build strategic relationships across industry organizations, conferences, and other ecosystem partners that can accelerate provider network growth; Lay the groundwork for Forus-owned events, executive gatherings, and other programs as the function evolves

Requirements

8–10 years in field marketing, event marketing, or conference-driven demand generation; Demonstrated track record of owning pipeline metrics: you know your SQLs, your CAC, and your cost-per-demo, and you defended those numbers in pipeline reviews; Experience working alongside sales leadership, with a track record of influencing GTM strategy; Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals; High NPS with your former teammates

Nice to have

Familiarity with healthcare and/or physician audience; experience with medical society conference circuit

Benefits

Fully covered medical, vision, and dental insurance; Memberships for One Medical, Talkspace, Teladoc, and Kindbody; Unlimited paid time off (PTO) and 16 weeks of parental leave; 401K plan setup, FSA option, commuter benefits, and DashPass; Lunch at the office every day and Dinner at the office after 6:30 pm; meaningful equity (for full-time employees)