Founding Demand Generation Lead

Alloy River acquires accounting firms. Growing the clientele of each one is one of our biggest levers, and today it is left to each firm to work out on its own. This role brings it in-house. You will own online lead generation end-to-end, from strategy to execution. You start with one firm, prove the playbook, and extend it across a quickly growing portfolio across Canada and the US. You will report directly to the CEO and operate with significant autonomy. This role pays $200,000 - $350,000 CAD OTE, plus equity. This role is in-person full-time at our office in Liberty Village, Toronto.

Responsibilities

Own online demand generation end to end, from first touch to qualified lead; Design the messaging, pick the channels, and run the experiments that fill the pipeline; Find where the funnel leaks and fix it; Build the playbook from scratch and adapt it for each firm; Set up the systems, tooling, and tracking that make it repeatable; Report metrics to leadership and the board; Build the next playbook when one is working and use AI to increase leverage

Requirements

5+ years in B2B demand generation, including at least 2 years building a demand engine; Has built large pipelines from scratch, with playbooks they can point to and explain; Has explicit, provable wins showing deal flow before and after their involvement; Driven by metrics, results, and momentum; Able to deploy on day one, with no BDRs; Able to own metrics in front of a board and build a team when the time comes; Strong experience with AI tools for outreach, research, and pipeline management; High agency; AI-forward; Strong opinions, loosely held; Ownership of outcomes; Curiosity; Optimistic

Benefits

Competitive pay; 100% covered health insurance; A gorgeous loft office in Liberty Village; Flexible PTO; Equity