Founding Ecommerce Lead – New Brand

We are building a new direct-to-consumer apparel brand launching in Spring 2027. As one of the founding employees, you will be part of a small team making key decisions, solving meaningful problems, and building the foundation of the business from pre-launch. As Ecommerce Lead, you will support the day-to-day management and performance of the website, playing a key role in driving revenue growth and delivering an exceptional customer experience. The role is highly hands-on and combines strategy and execution, working closely with leaders across product, creative, marketing, and technology.

Responsibilities

Support the day-to-day management of the Shopify storefront and all of its elements; Monitor sales performance and identify opportunities to improve growth; Help execute promotions, product launches, and merchandising strategies; Continuously improve the customer journey from homepage through checkout; Ensure products, collections, pricing, and promotions are presented accurately; Improve navigation, merchandising, and overall shopping experience; Identify customer pain points and implement practical improvements; Work closely with creative partners to bring campaigns and new launches to life; Track key ecommerce metrics including revenue, conversion, AOV, and customer retention; Build reports that help the team understand what's working and what isn't; Use customer insights to recommend improvements across the business; Support experimentation through testing and continuous optimization

Requirements

4+ years of ecommerce experience in a direct-to-consumer (DTC) environment; Proven experience managing a Shopify storefront; Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements; Experience with merchandising, promotional planning, and ecommerce trading calendars; Experience working cross-functionally with marketing, operations, creative, and other business functions; Experience managing external agencies and third-party partners; Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights; Proficiency with Shopify and the broader ecommerce ecosystem; Knowledgeable and skilled with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms; Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools

Nice to have

Experience working in an early-stage or high-growth business is considered an asset; Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset