Freelance Creative Writer

BaseNYC is looking for experienced freelance creative writers to help shape how brands express themselves—through their voice, personality, and point of view. More than a copywriter, you’re a builder of brand personalities. You can inhabit different voices and move effortlessly between brands, industries, and audiences. You’re equally comfortable defining a tone of voice as you are writing a manifesto, script, headline, or social post. You think strategically, write creatively, and understand how language can make a brand feel alive.

Responsibilities

Develop distinctive brand personalities and verbal identities; Define tone of voice and messaging frameworks; Write across every stage of the brand experience—from strategy to activation; Collaborate closely with strategists and designers to bring brands to life; Translate complex ideas into language that feels simple, memorable, and emotionally resonant; Adapt your writing style to fit every brand, never relying on a single voice

Requirements

An exceptional writing portfolio demonstrating range across different voices, industries, and formats; Experience in branding, advertising, publishing, editorial, screenwriting, journalism, or related creative disciplines; The ability to think strategically and write creatively; A collaborative mindset and genuine curiosity