Group Media Director, B2B

The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients. This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital's performance standards. Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution, translating high-level vision into scalable, high-impact B2B media programs. This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving. They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence. This is a senior role requiring strong B2B performance marketing expertise, client leadership, team development, and operational rigor.

Responsibilities

Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets; Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms; Ensure consistent application of best practices in account structure and optimization, testing frameworks, multi-touch attribution and incrementality, creative and content feedback loops, and measurement and reporting rigor; Serve as the strategic escalation point for complex performance challenges; Act as the senior strategic lead for key/pillar client relationships; Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients; Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification; Partner with Sales and Strategy teams to support new business pitches and growth opportunities; Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact; Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability; Own resource planning, team structure, and client allocation to ensure the right people are in the right roles; Coach and develop direct reports, including performance management, career growth, and skill development; Elevate team capabilities across B2B platform expertise, data analysis and pipeline storytelling, strategic thinking and client communication; Serve as the escalation point for team and client challenges; Own growth of managed media dollars across your portfolio through retention and expansion; Ensure strategies balance performance, efficiency, and client profitability; Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health; Identify and address risks related to performance, client satisfaction, or profitability; Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables; Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance; Maintain strong operating rhythms including regular pipeline and performance reviews, testing roadmaps and prioritization, and clear reporting and insights delivery; Ensure SLA adherence and high-quality execution across all accounts; Stay current on platform updates, emerging B2B channels, and industry trends; Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies including ABM intent data platforms and predictive lead scoring; Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media; Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches

Requirements

8–10+ years in paid media, B2B performance marketing, or media leadership roles; Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients; Strong leadership experience managing and developing high-performing teams; Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic); Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles; Experience translating platform performance into business outcomes (revenue, pipeline, LTV); Strong client-facing and communication skills, with ability to influence senior stakeholders; Experience supporting new business pitches and account expansion; Data-driven, highly organized, and operationally strong

Nice to have

Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred); Other B2B paid media platforms beyond Google, LinkedIn, Programmatic (a plus)

Benefits

Base salary + commission opportunities; Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium; 401(k) plan - 4% employer contribution matching; Unlimited Time Off available on day one; Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors; Fully flex work environment: full-remote, in-office, or hybrid; A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck; Employee Assistance Program (EAP); 12 observed United States national holidays + 2 mental health recharge days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards, including prize money and recognition for outstanding performance; Opportunities to be involved in company's DEI initiatives