Growth Marketing Lead

We're looking for a Growth Marketing Lead to own and scale GetGround's customer acquisition strategy and paid acquisition engine. Paid media is one of GetGround's most important growth levers, and you'll have end-to-end ownership of strategy, execution, optimisation, and budget allocation across our acquisition channels. You'll be accountable for driving efficient growth through platforms such as Google, Meta, TikTok, LinkedIn, and emerging channels, while continuously identifying opportunities to improve performance and unlock scale.

Responsibilities

Own the strategy, execution, optimisation, and scaling of paid acquisition across channels including Google, Meta, LinkedIn, TikTok, and emerging platforms; Manage and allocate budgets to maximise commercial outcomes while balancing efficiency and growth; Develop channel strategies aligned to company objectives and growth targets; Maintain best-in-class account structures, campaign frameworks, and operational processes; Identify and evaluate new acquisition channels and opportunities for investment; Act as the internal subject matter expert on paid acquisition and platform best practices; Own acquisition strategy across the customer journey, identifying the highest-leverage opportunities for growth; Develop growth plans that balance efficiency, scale, experimentation, and commercial objectives; Build business cases for new initiatives, channels, and growth investments; Partner with leadership on forecasting, budget planning, and target setting; Translate business objectives into measurable acquisition strategies and execution plans; Monitor market trends, competitor activity, and platform developments to inform future growth opportunities; Continuously analyse campaign and funnel performance to identify opportunities for improvement; Design and execute structured experiments across targeting, creative, messaging, bidding strategies, landing pages, and conversion journeys; Partner with Product teams to improve activation, conversion, and customer experience across key journeys; Collaborate with Design to develop and iterate high-performing creative concepts; Drive a culture of testing, learning, and evidence-based decision making; Maintain a deep understanding of attribution, incrementality, and modern measurement approaches; Work closely with Data and Engineering teams to improve tracking, reporting, and measurement infrastructure; Forecast acquisition performance and support budget planning across channels; Provide regular performance updates, strategic recommendations, and growth insights to senior leadership; Partner closely with Product, Design, Engineering, Data, Sales, and Commercial teams to align on growth priorities; Influence roadmap decisions through customer insights, funnel analysis, and acquisition data; Balance rapid execution with thoughtful strategic planning; Build strong relationships across the business to drive alignment and maximise impact

Requirements

Proven experience owning and scaling paid acquisition in a high-growth environment; Deep hands-on expertise across major advertising platforms, particularly Google and Meta; Strong commercial mindset with the ability to connect marketing performance to business outcomes; Highly analytical and comfortable using data to drive decisions and prioritisation; Experience developing acquisition strategies rather than solely executing campaigns; Strong understanding of experimentation, conversion optimisation, attribution, and measurement; Excellent stakeholder management and communication skills; Naturally curious, proactive, and motivated by continuous improvement; Enjoy mentoring others and raising the bar for marketing excellence across the team

Benefits

Competitive salary; EMI share options; Private health; Private dental; 12 Mental health days off annually (1 per month) PLUS holidays + public holidays; 1 paid Community day off (paid day off to volunteer for a charitable cause); Hybrid working - 3 days in the office (Wednesdays & Fridays work from home); Free breakfast daily; Team and company-wide events; 360° performance reviews to promote a culture of growth and development; Support for conferences and professional learning & development