Head of Performance Marketing

Fever is the world's leading tech platform for culture and live entertainment. The Head of Marketing Strategy will lead Fever's global growth engine, owning the strategic direction and performance of paid marketing channels and user acquisition initiatives. The role involves managing millions of dollars in annual media investment, leading a large cross-functional marketing organization, and taking full ownership of P&L performance.

Responsibilities

Define and execute Fever's global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets; Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies; Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics; Oversee paid acquisition across channels including Paid Search, Paid Social, Display, Programmatic, Affiliates, and emerging platforms; Drive data-driven decision-making through advanced measurement, attribution modeling, and automation; Lead creative experimentation and personalization strategies to improve conversion and lifetime value; Champion innovation by testing new channels, formats, and technologies to reach new audiences globally; Build, mentor, and scale a world-class acquisition marketing organization; Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence; Collaborate with cross-functional leaders in Growth, Creative, Product, Data, CRM, etc. to ensure integrated growth initiatives; Manage strategic relationships with major partners and ad platforms; Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency; Implement frameworks for continuous testing, performance tracking, and ROI optimization

Requirements

12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms; Proven success managing nine-figure marketing budgets and delivering measurable business growth; Deep expertise in paid media strategy and data-driven optimization at scale; Strong command of attribution, experimentation design, and performance analytics; Track record of P&L ownership and driving profitability through efficient investment; Inspirational leader capable of managing large teams and fostering a high-impact culture; Global mindset, comfortable operating across diverse markets, audiences, and regulatory environments; Passion for culture, live experiences, and technology

Benefits

Attractive compensation package with room to grow; 40% discount on all Fever events and experiences; Free Candlelight voucher; Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt); Payflow: option to access part of your salary in advance; Taxdown: help optimizing and filing your taxes, with optional upgrade to manage the Beckham law; Private health & dental insurance with Cigna: 100% covered by Fever, family members can be added via flexible remuneration; Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan; Language learning support: English and Spanish lessons; Hybrid work setup with home office friendly policy and central Madrid office; Snacks, drinks, and fresh fruit at the office