Head of Platform Marketing

OpenGov's Head of Platform Marketing owns the platform narrative for the Public Service Platform and ensures it lands consistently across every GTM touchpoint. This is a senior individual contributor role reporting to the SVP of Marketing, for an expert writer and presenter who understands how B2B SaaS businesses work and can make a complex platform story feel clear and compelling to government buyers, field teams, and executives alike.

Responsibilities

Own and evolve the platform narrative for the Public Service Platform across talk tracks, decks, video scripts, ad copy, onboarding material, and executive presentations; Define the platform story above the product-line level, connecting ERP, Community Ops, and AI for government buyers; Serve as primary messaging counterpart to platform leadership; Own the narrative for OG Assist; Provide informed input on pricing and packaging alongside platform leadership and growth marketing; Make AI capabilities feel practical and specific to government buyers; Advise on platform narrative consistency across analyst briefings, executive keynotes, and conference presence; Ensure the platform story is consistent across seller pitches, PS and CS decks, onboarding, analyst briefings, press, and customer stories; Set the bar for on-narrative content and resolve conflicts before content reaches the field; Drive adoption of new capabilities with sellers, implementation teams, and customers; Present and deliver directly with AEs, CSMs, and executives; Guide cross-functional partners on platform messaging without direct authority; Write copy that field teams read, believe, and use; Partner with growth marketers, comms, and product engineers on launch moments; Lead customer-facing content such as stories, case studies, and enablement materials

Requirements

8+ years of experience in product marketing, platform marketing, or a GTM-adjacent role at a B2B SaaS company; Expert ability to write with clarity and precision, making complex platform stories specific and urgent to a buyer audience; Deep understanding of how a SaaS business works, including pipeline, AE selling, CSM retention, and PS deployments; Technical fluency to work directly with product engineers and translate what they built into something a buyer cares about; High agency: sees the gap, fills it, does not wait to be asked; Exec presence: can own a room and deliver the story live; Demonstrated AI fluency: directs AI-assisted workflows, assesses output quality, and builds for augmentation rather than treating AI as a search engine

Nice to have

Government technology or regulated industry experience

Benefits

Comprehensive healthcare options for individuals and families; Flexible vacation policy and paid company holidays; 401(k) with company match; Paid parental leave, wellness stipends, and HSA contributions; Professional development and growth opportunities; Collaborative office environment with weekly catered lunches