Influencer Program Manager

The Influencer Program Manager sits within Wavemaker's INFLUENCE® capability, a dedicated Social, Content and Influencer Marketing team built to help brands connect authentically with the audiences that matter most. Reporting to the Social + Influencer Group Director, this role will lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. This role is responsible for launching and managing a new creator loyalty platform across Australia and New Zealand, designed to engage Micro and Nano creators through a gamified rewards experience.

Responsibilities

Lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand; Build, launch, and scale a creator community platform that drives authentic content creation, meaningful brand advocacy, and measurable business outcomes; Launch and manage a new creator loyalty platform across Australia and New Zealand, designed to engage Micro and Nano creators through a gamified rewards experience; Oversee the end-to-end delivery of the Superfans program, from onboarding and content planning through to influencer engagement, performance reporting, and optimisation; Work closely with client marketing and product teams, internal agency stakeholders, technology partners, and creators

Requirements

3+ years' experience in influencer marketing, creator marketing, social media marketing, product management, or a related field; Strong understanding of the creator economy and proven experience developing and managing influencer, creator, or community-led programs; Strong project management, analytical and relationship building skills; Experience developing creator briefs, content plans, seeding programs, and influencer engagement strategies that drive participation and content output; Creative thinking and cultural awareness, with a passion for identifying emerging trends, creator opportunities, and innovative content formats

Benefits

Investment in employee development and growth; Access to extensive global WPP Media and WPP networks; Opportunities to build professional connections and learn at the cutting edge of marketing and advertising; Employee resource groups; Frequent in-office events