Kering Eyewear - Trade Marketing Executive

We are looking for a Trade Marketing Executive who will report to the Trade Marketing Manager, based in New Delhi. The Trade Marketing Executive will drive execution of trade marketing initiatives across the North & East region, ensuring strong in-store visibility, retail excellence, and brand consistency for Kering Eyewear brands. The role involves close coordination with sales teams, retail partners, and vendors to enhance consumer experience and support business growth.

Responsibilities

Drive execution of trade marketing initiatives across the North & East region; Ensure strong in-store visibility, retail excellence, and brand consistency for Kering Eyewear brands; Coordinate with sales teams, retail partners, and vendors to enhance consumer experience and support business growth; Execute annual trade marketing calendar across key accounts and independent opticians doors; Ensure timely rollout of BTL campaigns, promotions, and product launches; Coordinate with global/regional teams for asset adaptation and deployment; Implement VM guidelines across stores and ensure brand compliance; Manage window displays, in-store branding, permanent fixture installation, and POP installations; Conduct regular store audits and share actionable insights; Plan and execute in-store activations, product launches, and customer events; Support roadshows and trunk shows across the region; Coordinate with PR for integrated brand activations; Liaise with vendors for production, fabrication, and installation of VM elements; Ensure cost efficiency, timelines, and quality control; Work closely with internal sales teams and retail partners; Track and manage trade marketing budgets for the region; Optimise spend allocation and maximise ROI; Process invoices and maintain documentation for compliance; Track performance of trade marketing initiatives across the region and maintain timely reports; Monitor sell-out, productivity per door, and campaign effectiveness; Share periodic reports with internal stakeholders and departments

Requirements

2–4 years of experience in Trade Marketing / Retail Marketing; Strong understanding of retail operations and visual merchandising; Experience in managing multi-city execution and vendor coordination; Good analytical and project management skills; Willingness to travel extensively across North & East India; Execution excellence & attention to detail; Stakeholder management; Budget planning & control; Creativity with a strong sense of luxury aesthetics

Nice to have

Luxury or premium experience

Benefits

Endless possibilities to learn and grow; Talent development; Internal mobility; Leadership skills development; Stimulating and fulfilling workplace environment