Kering Eyewear - Trade Marketing Executive

Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. We are currently seeking a Trade Marketing Executive who will report to the Assistant Trade Marketing Manager in Malaysia.

Responsibilities

Implement local marketing initiatives, including POSM visibility projects, by closely coordinating with the regional marketing team, sales teams, clients, and external vendors to ensure alignment on campaign timelines, positioning, and execution; Support local and regional Trade Marketing teams in the development and execution of local marketing plans, based on market and channel needs, while ensuring consistency with global and APAC marketing strategies and brand guidelines, with a strong focus on Below-the-Line (BTL) activities; Coordinate with Customer Service and Logistics teams to ensure timely delivery of POSM materials and products, fully aligned with approved marketing plans; Track and monitor monthly marketing expenditures, ensuring budget discipline and alignment with marketing objectives and forecasts; Prepare and maintain marketing and visibility reports, including campaign performance and execution status; Support the organization and execution of local buying days and commercial events, working closely with the Sales team; Assist the manager in coordinating with cross-functional teams to ensure smooth day-to-day marketing operations; Manage coordination with Sales teams and submit required documentation to the Customer Service team to secure POSM stock availability, in line with defined timelines

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; Strong analytical and reporting skills with proficiency in Microsoft Excel and PowerPoint; Excellent communication, problem-solving, and organizational skills; Self-motivated, detail-oriented, and highly responsible, with the ability to manage multiple priorities; Fluent in English (written and spoken)

Nice to have

1–2 years of experience in Trade Marketing is preferred, though not mandatory; Experience in cosmetics, fashion, or the luxury industry is a plus

Benefits

Opportunity to join a global Luxury group; Endless possibilities to learn and grow; Talent development and internal mobility; Stimulating and fulfilling workplace environment