Lifecycle Marketing Lead

Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company. Lifecycle is the growth engine that turns interest into new customers. Every push, email, and in-app moment turns new sign-ups into active, engaged customers. This is a high-execution, high-impact IC role: you’ll define the Lifecycle vision for new user growth, develop campaign roadmaps, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across multiple Lifecycle channels (Email, in-app message, push, SMS) end to end.

Responsibilities

Own growth lifecycle programs end to end, from strategy and execution to reporting and optimization; Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation, and turn user insights into a growth strategy; Drive strategic direction for copy and creative execution, partnering with the in-house Creative team; Build and scale a comprehensive testing framework to continuously experiment with ideas; Collaborate with Creative, Product, Engineering, and the wider Marketing team to deliver high-quality customer experiences across channels; Leverage AI and automation to scale programs and maximize efficiency; Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.

Requirements

8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting; Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background; Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP; Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing; Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end; Experienced with running growth experiments (can be on your own or in close partnership with Product). Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation; Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating and dynamic content development; Proven partnership with data science on segmentation, and a habit of grounding strategy in user insight and competitive intelligence. You are comfortable pulling, reading, and acting on the numbers yourself, or know where to look for them; Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership; Experienced with leveraging AI and technology to automate programs and maximize efficiency.

Nice to have

Fintech background is a plus but not required, especially if you come from a strong subscription/membership and app marketing background; Data analytics experience and skills, e.g. SQL; Significant experience using a CDP; Experience managing, coaching, or mentoring junior team members

Benefits

significant stock options; full benefits; bonus plan; commuter benefits; very desirable office with free drink and food options