Manager, Data Analytics & BI, GOC

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

Quantify and measure the success of marketing and advertising executions, delivering actionable insights that help MFG teams improve and innovate their work; Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment, and knowledge sharing; Manage marketing data collection, cleaning, analysis, and validation, ensuring reliable information for campaign measurement and decision-making; Communicate advertising campaign insights and share analytical communication best practices with internal teams; Build knowledge across different practices to tailor insights and recommendations to specific business and client needs; Support the broader Analytics team in implementing measurement tools and solutions; Partner with Planning, Investment, Activation, and other disciplines to connect analytical findings with campaign decisions; Transform complex data into clear, actionable presentations, communicating findings and recommendations effectively; Proactively identify and resolve program and project issues, escalating them appropriately when necessary; Stay current on MFG's product offerings and understand their implications for analytics and measurement; Manage vendor and client communications, ensuring clarity and alignment on analytical work and deliverables

Requirements

Bachelor's degree from a top-tier college with a 3.0 GPA or equivalent, in Analytics, Technology, Marketing, or Advertising, or equivalent professional experience; At least C1 English proficiency or equivalent; 4–6 years of professional experience in marketing analytics, preferably within a media agency or media research company; Proficiency in Excel and PowerPoint; Exposure to the measurement of both Brand and Direct Response marketing campaigns; Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360; Strong project management skills, with the ability to coordinate multiple tasks and priorities; Strong verbal and written communication skills, including the ability to explain insights and recommendations clearly; Excellent attention to detail, organizational skills, and the ability to work efficiently under pressure; Strong analytical thinking and a passion for using numbers and data to solve problems

Nice to have

Experience with Google Workspace; Experience with generative AI tools such as Gemini, ChatGPT, and Claude; Experience with programming languages such as R, SQL, and Python

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Global professional development and networking opportunities