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Manager Digital Media Planning, Pakistan

WPP Media Karachi, Pakistan
Hybrid work

Publication date: 31/08/2026

Responsibilities

Digital Strategy & Execution: Develop and implement comprehensive digital strategies encompassing all stages of the marketing funnel, from awareness to conversion; Performance & E-commerce Optimization: Drive performance marketing initiatives and optimize e-commerce platforms to maximize sales and ROI; Data-Driven Decision Making: Leverage data analytics and insights to inform strategic decisions and optimize campaign performance; Client Relationship Management: Builds and maintains strong client relationships, acting as a trusted advisor and providing strategic guidance; Team Leadership & Development: Leads, motivates, and develops high-performing teams, fostering a culture of collaboration and innovation; Martech Expertise: Proficient in utilizing various marketing technologies to streamline processes, automate tasks, and enhance campaign effectiveness; Training & Development: Designs and delivers training programs to enhance team skills and knowledge in digital marketing best practices.

Requirements

360-degree Digital Strategy across Funnel; 360-degree Performance & E-Commerce Management; Data Management and Analysis; Client Servicing and Relationship Management; Team Management and Development; Training and Development of team members and clients; Must be a BBA / MBA from a reputable university of equivalent; Must have an experience of at least 5+ years.

Benefits

competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities; employee mental health awareness days
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