Manager eCommerce

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

Lead and define overall eCommerce strategy across marketplaces (Shopee, TikTok Shop, and others) to drive revenue, profitability, and sustainable growth; Develop integrated approaches covering onsite performance, affiliates, creators, operations, and promotions; Identify growth opportunities through data-driven insights, platform innovations, and competitive benchmarking; Own in-app and onsite advertising strategies for Shopee and TikTok (e.g. search ads, discovery ads, live ads, product ads); Optimize performance through budget allocation, funnel strategy, and continuous testing; Stay up to date with platform algorithm changes, new ad products, and best practices; Oversee end-to-end marketplace operations, including campaign planning, product readiness, pricing, logistics coordination, and execution; Lead affiliate and creator commerce strategies, ensuring alignment between content, traffic, and conversion; Collaborate closely with internal and external stakeholders to ensure seamless execution; Lead, coach, and develop multi-functional eCommerce teams (media, affiliates, operations); Set clear KPIs, ensure accountability, and build a strong performance-driven culture; Act as a mentor and escalation point for complex commercial or operational challenges; Serve as a senior client-facing representative in strategic meetings, reviews, and business planning sessions; Build trust and credibility with clients through strong marketplace knowledge and clear recommendations; Translate client business objectives into actionable eCommerce strategies

Requirements

Strong background in eCommerce marketplaces, with hands-on experience across media, affiliates, and operations; Prior experience at eCommerce and/or leading beauty players; Proven track record managing and scaling eCommerce performance for brands or clients; Deep understanding of Shopee and TikTok Shop ecosystems, including in-app / onsite advertising; Strong leadership and people management capabilities; Commercial mindset with the ability to balance growth and efficiency; Confident communicator with experience leading client-facing discussions and presentations; Analytical, structured, and comfortable making decisions in a fast-paced environment; Ready to engage directly with senior stakeholders and clients; High ownership, adaptability, and collaborative mindset