Manager, Global Growth, Lifecycle

As a Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.

Responsibilities

Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances; Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging; Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs; Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions; Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions; User-Centric Communication: Champion a customer-first messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle

Requirements

7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent; Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations; Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention; Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance; Execution excellence: Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously; Communication: Clear and structured communicator comfortable working with cross-functional partners; Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Nice to have

Experience in fintech, product-led growth, or B2B SaaS; Experience in fast-paced environments, preferably within a startup or scale-up; Advanced degree (MBA or Master’s) is a plus; Experience with SQL or close collaboration with data teams preferred; Hands-on experience in Lifecycle/CRM marketing