Manager, Influencer Marketing

Influencer Marketing Client Servicing. Essential Duties and Responsibilities: Client Strategy & Management; Influencer Campaign Planning & Execution; Market Research & Trendspotting; Performance Measurement & Reporting; Cross-team Collaboration; Client Growth & Retention.

Responsibilities

Act as the primary point of contact for assigned clients, managing day-to-day communication and expectations; Understand client business objectives and translate them into influencer led marketing strategies; Develop campaign roadmaps aligned to brand goals, target audiences, and platform trends; Identify and evaluate relevant creators (regional, national, micro, macro, celebrity) based on brand needs; Oversee briefing, content approvals, and campaign rollouts across social platforms (Instagram, YouTube, X, etc.); Stay updated with evolving creator economy trends, audience behaviors, and competitor campaigns; Share insights with clients on category benchmarks and creative innovations in influencer marketing; Define measurement frameworks (reach, engagement, brand lift, conversions) for each campaign; Track performance in real-time, analyze results, and prepare actionable reports with learnings; Recommend optimizations for future campaigns to maximize ROI; Work with internal creative, media, and strategy teams to integrate influencer content with broader brand campaigns; Support new business pitches by building influencer strategies, case studies, and mock campaign frameworks; Identify opportunities to upsell or cross-sell influencer led solutions to existing clients; Build long-term trust with clients by positioning the agency as a strategic influencer partner

Requirements

Bachelor’s degree in marketing/communications/business; 4–7 years of experience in influencer marketing, branded content, or digital marketing; Strong understanding of influencer ecosystem across platforms (Instagram, YouTube, Snapchat, X, Sharechat, Moj, etc.); Demonstrated success in managing influencer campaigns from strategy to execution; Excellent communication, negotiation, and presentation skills; Strong analytical mindset with ability to track, interpret, and present campaign performance data; Passion for digital culture, creators, and social-first storytelling; Ability to handle multiple accounts/projects simultaneously and work in a fast-paced environment; Willingness to travel for client meetings, influencer shoots, and industry events when required

Nice to have

Agency-side experience

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; In-office events