Manager, Marketplace and Partnerships

The role focuses on managing day-to-day media investment execution across Television and Digital platforms. It requires strong expertise in deal execution, inventory management, digital buying, and campaign delivery, ensuring investments are implemented efficiently and in line with approved plans and budgets.

Responsibilities

Execute end-to-end TV and digital media investments across genres and platforms, including GEC, Movies, News, Sports, Regional, OTT, and digital publishers; Drive rate negotiations and deal closures with broadcasters, OTT platforms, digital publishers, and other media partners; Ensure competitive CPRPs, CPMs, CPIs/CPVs, and other relevant buying benchmarks while optimizing inventory utilization; Manage campaign releases, scheduling, trafficking, and tracking across TV and digital platforms; Execute digital buying across relevant platforms, including programmatic, video, display, social, and publisher-led inventory, as applicable; Monitor campaign delivery against planned impressions, reach, frequency, GRPs, clicks, views, and other digital KPIs, and identify gaps or under-delivery; Work closely with digital partners and platforms to optimize delivery, audience targeting, inventory quality, and campaign performance; Manage campaign pacing, budget utilization, and optimization opportunities throughout the campaign lifecycle; Maintain accuracy in deal entries, booking details, campaign documentation, billing, and reconciliations; Coordinate with planning, operations, finance, and other internal teams to ensure seamless execution of approved media plans; Provide inputs on market trends, pricing benchmarks, inventory availability, digital buying trends, and platform opportunities; Ensure investments are executed in line with client-approved plans, budgets, timelines, and commercial agreements; Build and maintain strong working relationships with broadcasters, OTT platforms, digital publishers, agencies, and media partners; Identify and secure value-added opportunities, including bonus spots, integrations, sponsorships, premium inventory, added-value digital placements, and other commercial benefits; Ensure adherence to financial processes, booking protocols, campaign governance, and audit requirements; Track and report investment efficiency metrics, including CPRP, CPM, delivery vs. commitment, spillages, impressions, views, reach, frequency, and other relevant digital performance metrics; Proactively identify execution challenges and work with relevant stakeholders to ensure timely resolution and minimal campaign leakage

Requirements

3–5 years of relevant experience in media investment, buying, and execution; Strong understanding of TV media investment, buying, and execution processes; Hands-on understanding of digital media buying and campaign execution, including digital video, display, social, programmatic, and OTT ecosystems; Strong knowledge of CPRP, CPM, inventory dynamics, digital buying metrics, pricing benchmarks, and media negotiations; Good negotiation, commercial, and analytical acumen with the ability to drive competitive rates and maximize media value; Ability to manage multiple TV and digital campaigns simultaneously with a high degree of accuracy and attention to detail; Strong understanding of campaign pacing, delivery tracking, optimization, and reconciliation across media platforms; Strong coordination and stakeholder management skills, with the ability to work effectively with internal teams, broadcasters, OTT platforms, publishers, and digital partners; Strong operational, organizational, and coordination skills with a process-driven approach; Excellent attention to detail and ability to work within tight timelines and approved budgets

Benefits

Global WPP Media & WPP networks; Employee resource groups; Frequent in-office events; Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days