Manager, Measurement & Analytics

We are seeking a highly experienced and strategically-minded Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM). This is not merely an analytical role; it is a pivotal position that will see you act as a true strategic partner for our high-profile clients. You will be responsible for the end-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.

Responsibilities

End-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation; Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients; Interpret model results to identify the strategic "so what?" and present clear, actionable recommendations to senior stakeholders; Serve as the technical and strategic point of contact for clients, managing expectations and providing expert advice on optimizing media investments; Contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM; Operate in close synergy with Data & Tech colleagues and internal Strategy & Planning and Media teams; Provide technical guidance and informal mentorship to more junior colleagues; Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved

Requirements

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field; Proven experience (at least 4 years) in analyzing business and media data in Consulting/Business Analytic Roles; Big picture thinker who does not hesitate to dive into details; Excellent analytical, problem-solving, and critical thinking skills; Ability to work with complex and large datasets, extracting and manipulating data from various sources; Excellent communication, presentation, and interpersonal skills; Ability to work independently and as part of a team; Self-motivated and energetic team member; Strong client and results orientation; Excellent knowledge of English, written and spoken

Nice to have

Previous experience in Marketing Mix Modeling Models development is a plus; Familiarity with statistical software such as R, Python or similar is considered a plus; Direct experience with modern open-source MMM libraries such as Google Meridian; Knowledge of other media effectiveness measurement methodologies (e.g., multi-touch attribution, A/B testing); Familiarity with data visualization platforms like Tableau, Power BI, or Data Studio

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Corporate Benefits & Discounts Platform; Employee Wellbeing & Support Programs; Language Platform with access to English and 49 other languages plus 1 complimentary guest account; Dedicated e-learning platform for all employees (at least 2000+ courses); Ticket Restaurant for every working day; Non-Occupational Accident Insurance; Company-paid Life Insurance; Tax Assistance Services Support (tax return)