Manager, Paid Search

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

As a Manager, Paid Search, responsible for day-to-day management of a client's paid search marketing initiatives; Manage junior teammates and focus increasingly on strategy development for dedicated account(s); Lead day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement; Understand client’s product, marketing objectives and digital goals with emphasis on paid search, presenting to clients on a regular basis; Monitor, track and evaluate campaign performance analytics based on client KPI targets and baselines; Stay on top of latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.); Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice; Actively contribute to corporate initiatives, automation projects, process changes and roll-outs; Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance overall practice

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising OR equivalent professional work experience; 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor); Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share); Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.); Experience meeting with and delighting clients is essential; Desire to manage and mentor junior members of a team

Nice to have

Prior experience as a manager

Benefits

Competitive benefits package