Manager, Shopper Marketing

The Manager Shopper Marketing is responsible for the development and execution of shopper marketing programs for a defined group of retailer partners. This role leverages shopper, category and retailer insights to deliver effective omnichannel marketing plans that drive shopper awareness, conversion and growth for the Celebrations Category. This position requires regular on-site work at the Creative Studios in Westlake, Ohio. Remote work and relocation assistance are NOT available for this role.

Responsibilities

Develop and execute omnichannel shopper marketing programs aligned to retailer priorities and internal business objectives; Effectively communicate (both written and verbal) omnichannel Shopper Marketing programs to internal & external audiences; Plan, execute and optimize promotional and retail media campaigns; Partner closely with Sales & Occasion Team to support retailer growth strategies and joint business plans through marketing activation; Manage campaign execution from planning/briefing through launch, ensuring alignment across creative, media and retailer requirements; Analyze campaign performance, retailer reporting and promo results to identify insights and optimization opportunities; Develop and implement test-and-learn agenda to improve effectiveness and inform future investment decisions; Monitor and manage contract funded marketing budgets, including forecasting and accruals, ensuring efficient use of spend; Track and report on KPIs, including ROAS, incremental/attributed sales for media and promo, and share results with internal and external stakeholders; Monitor competitive activity across in-store and digital channels and provide insights to improve program effectiveness; Lead cross-functional teams and influence stakeholders without direct authority; Proactively identify and solve for improvement opportunities; Other/additional duties and projects as required

Requirements

5+ years of experience in a fast-paced consumer products, shopper marketing or related field; Experience executing marketing programs within mass, grocery or drug channels; Minimum of 1 year experience in an ad agency or in-house agency setting; Strong understanding of shopper marketing and retail media fundamentals; Experience managing marketing programs with clear performance metrics and ROI accountability; Ability to analyze data and translate insights into actionable recommendations; Strong project management and organizational skills with attention to detail; Effective communicator with the ability to collaborate across cross-functional teams; Solid budget management and financial acumen; Proficient in Microsoft Office, especially PowerPoint and Excel; Growth mindset with a passion for continuous learning and improvement; Minimum 4 Year/Bachelor Degree in Marketing/Business/Communications