Marketer (Brand, Product, Storytelling)

Tavus is hiring a founding marketer to lead brand, product marketing, and category development. This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.

Responsibilities

Developing and maintaining core company and product narratives; Translating technical concepts into clear, externally facing messaging; Creating high-quality content across formats (written, video, demos, launches); Supporting frequent product launches (weekly cadence) with structured messaging and assets; Owning and evolving brand positioning across website, product, and external channels; Driving distribution through organic, social, and PR channels; Contributing to category definition in an emerging market

Requirements

Proven experience executing marketing work end-to-end (not solely strategy); Ability to operate independently and manage multiple workstreams; Strong product understanding and ability to map messaging to user journeys; High quality bar for output and attention to detail; Willingness to work in a fast-paced environment with frequent releases; Typically 4+ years’ experience; Capable across both narrative/creative and distribution/growth focus

Nice to have

Experience in AI or developer-facing products; Exposure to early-stage or high-growth environments; Involvement in positioning or launching new product categories; Familiarity with companies such as ElevenLabs, Lovable, or similar