Marketing Leader

Lenskart is a technology-first, vertically integrated retail company operating 2,000+ stores across India, Southeast Asia, and the Middle East. This role involves owning the complete marketing engine to take Lenskart from a dominant Indian brand to a globally recognised name, deploying AI as a core operating tool across marketing.

Responsibilities

Own the full brand vision for Lenskart across all markets and channels; use AI-powered consumer intelligence to track brand perception and stress-test creative strategy; build and run a brand experimentation framework; lead large-scale ATL campaigns (TV, OOH, Print, Digital Video); drive customer acquisition and revenue growth across Google, Meta, programmatic, and emerging channels; deploy AI and ML tools for bidding, audience segmentation, and campaign optimisation; own shared P&L accountability for marketing-driven revenue; redefine content creation with AI tools and scale output without scaling headcount; lead Lenskart's social strategy and build an influencer ecosystem; build, lead, and develop a high-performing marketing organisation and establish AI literacy across the team; act as a cross-functional partner to Product, Retail, and Tech

Requirements

8–12 years of experience in marketing; at least 5 years in a leadership role at a high-growth D2C, consumer tech, or omnichannel brand; hands-on experience with AI tools in marketing (creative, performance, analytics, or automation); ability to work across performance and brand marketing; directly influenced topline growth with measurable outcomes across CAC, LTV, conversion rates, and brand health metrics; Bachelor's or Master's degree in Marketing, Business, Engineering, or a related field

Nice to have

AI-native mindset, actively seeking and piloting new marketing tools; bias for scale, building processes, playbooks, and platforms; creative and commercial thinking; intellectual restlessness and curiosity about marketing technology; transformational leadership style

Benefits

Unmatched scope across 2,000+ stores and tens of millions of customers; AI infrastructure being built into core business systems; creative freedom with commercial accountability; a seat at the table with direct influence on business strategy