Marketing Manager - 12 Months Fixed Term Contract

Come join us and make a difference in the world!

Discover more at www.necsws.com

Please note, this role can be remote or hybird, subject to location

This role is a 12 Month Fixed Term Contract

Who are we looking for

The ideal candidate is a creative, digitally savvy and commercially minded marketing professional who can develop compelling content, deliver integrated marketing campaigns, and help position NEC as a trusted partner within Government & Housing. This is a hands-on role, requiring someone who is comfortable creating content, developing campaigns, managing stakeholders, and delivering activity across multiple channels.

They will combine strong marketing instincts with a data-driven mindset, using insight and performance metrics to continually improve results. Confident using a range of digital marketing tools and platforms, they will bring a strong understanding of content marketing, social media, website management, email marketing and campaign execution.

Personal Attributes

- Highly organised, proactive, and able to manage multiple deadlines.
- Strategic thinker with a hands-on approach.
- Able to influence others and build strong working relationships.
- Passionate about quality, marketing effectiveness, reporting and measurable outcomes.

Responsibilities

Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion.; Lead multi-channel campaigns across email, media, website, events, search, paid media and social.; Use data to track and optimise MQL > SQL performance.; Organise and attend in-person and online events to promote key message narratives.; Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus).; Improve user journeys and ensure content supports priority initiatives across both the Government and Social Housing.; Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress.; Ensure every web asset has a clear purpose and supports the wider marketing strategy.; Manage sector LinkedIn activity; Report on digital marketing activity to identify areas for improvement; Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations.; Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.; Craft messaging for key initiatives, product propositions, and sector-wide challenges.; Maintain consistent tone of voice and ensure alignment across all channels.; Line-manage and coach a growing team of digital, content, and campaign implementers.; Provide clear direction, feedback, and development opportunities.; Promote a collaborative, supportive, and high-performance culture.; Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives.; Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy.; Communicate campaign progress and performance against KPIs to senior leadership.; Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.; Monitor and track activity and deliver regular reporting on KPIs.; Analyse campaign and website data to recommend improvements.; Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity.; Use marketing automation tools (e.g. ActiveCampaign) to build workflows, nurture programmes, and lead scoring.; Ensure data quality and reporting accuracy across CRM and marketing systems.

Requirements

Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the government and social housing sectors.; Manage stakeholders' expectations.; Track marketing performance and return on investment and prepare monthly reports for management.; Experienced Marketing Manager.; Self-starter who takes ownership.; Proven experience in digital marketing and website optimisation.; Strong content creation skills and understanding of messaging for complex sectors.; Demonstrable experience delivering integrated lead and demand generation strategies.; Experience managing or coaching a small team.; Confident using analytics platforms and marketing automation systems.; Strong stakeholder management and communication skills at all levels.; Data-driven mindset with a focus on results, demonstrating success at improving ROI.

Nice to have

Experience in B2B technology marketing.; Knowledge of UK Local Government and/or Social Housing.; Understanding of Local Government Reorganisation and sector transformation programmes.; Experience running Account Based Marketing programmes.