Marketing Manager

Marketing Manager required by an exciting travel-industry specialist publishing and events company. Circa 50K. Mon-Fri. Hybrid (3 days) London Office. This is an opportunity to take ownership of the marketing strategy across a varied portfolio of B2C and B2B brands and lead a small team of talented marketers.

Responsibilities

Develop and deliver marketing strategies across a portfolio of digital platforms and print publications; Plan and coordinate campaigns across a range of channels, including email, social media, website content and paid advertising; Lead the promotion of industry events, helping to increase registrations, ticket sales, awards entries and attendee engagement; Build and improve customer journeys through CRM management, audience segmentation and marketing automation; Deliver integrated client campaigns across multiple channels, ensuring projects run smoothly and achieve measurable results; Track campaign performance using website analytics, audience insights and key metrics to continually improve future activity; Manage marketing budgets, monitor KPIs and share performance updates and recommendations with senior leaders; Oversee brand messaging and creative output, ensuring a consistent identity across all marketing channels; Identify new ways to grow audiences through partnerships, new marketing opportunities and fresh campaign ideas; Support, mentor and develop the marketing team, creating a collaborative, high-performing working environment; Work closely with editorial, commercial and customer success teams to align marketing activity with wider business goals and support revenue growth

Requirements

Travel Industry Experience in a Senior Marketing role with a strong track record of delivering successful campaigns and strategies; Strong digital marketing knowledge across email, social media, content, CRM, automation and analytics; Confident using CRM and marketing platforms to create personalised customer journeys; Data-driven with strong analytical skills and a focus on improving performance; Great communication, leadership and stakeholder management skills; Proactive and commercially minded, with the ability to manage multiple projects in a fast-paced environment

Benefits

25 days Annual leave; Small collaborative, supportive and sociable team