Marketing Manager

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives. Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China. Interface with medical, GAMA and other functions as supporter. Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Define and drive the portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with medical, GAMA and other functions as supporter; Assist the Marketing Lead to build marketing capabilities of the product management team; Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand DA, promotional slides, publication if needed and internal training materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership; Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, etc; Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development; BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team

Requirements

Bachelor degree or above, major in Medical or Medicine; Good command of oral & written English; 5-8 years marketing experience with above 12 months SBM experience; Functional/Technical Skills; Acts Decisively; Seizes Accountability; Grows Self; Change Agile; Self Awareness; Commits to “One Pfizer”; Peer Relationships; Market, Customer, and Competitor insight; Strategic and operational business/Market planning; Market Execution; Marketing Innovation; Data analysis, interpretation and communication; Performance and program metrics