Marketing Manager

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AECOM is seeking a highly motivated and strategic Marketing & Communications Manager to lead the development and execution of integrated marketing, communications and public relations initiatives that support business growth, strengthen brand positioning, and enhance stakeholder engagement across Hong Kong.

The successful candidate will serve as a trusted advisor to business leaders, partnering closely with technical and business development teams to develop compelling campaigns, elevate AECOM's market profile, and support client engagement and work-winning activities. This is a hands-on role requiring a balance of strategic thinking and execution excellence, with particular strength in targeted content development, media relations, and integrated marketing campaigns.

Experience in Hong Kong's business landscape is essential. Knowledge of the Greater Bay Area and China market, including media and stakeholder environments, would be advantageous.

Responsibilities

Design and execute multi-channel marketing campaigns that enhance AECOM's brand awareness, thought leadership, client engagement and talent attraction.; Identify market trends and competitive developments, providing strategic recommendations to business leaders.; Partner with business line and project team leaders to support client development and strategic positioning and engagement.; Establish measurable objectives and performance indicators for marketing and communications initiatives, tracking effectiveness and return on investment. Analyze campaign performance to optimize ROI.; Collaborate with project teams to identify target accounts and develop marketing strategies with tailored content to support engagement.; Lead external and internal communications activities including website content, social media, newsletters, executive communications, speeches, employee engagement initiatives and thought leadership programs.; Produce, edit and review high-quality content across multiple channels in English and Chinese.; Translate complex technical and business information into clear, compelling and audience-focused communications.; Partner with technical experts and senior leaders to develop thought leadership content, client-facing materials and market-specific messaging.; Ensure consistency of AECOM's brand voice, messaging and visual identity across all communications platforms.; Develop and execute proactive public relations strategies to enhance AECOM's profile across target industries and sectors.; Build and maintain strong relationships with journalists, editors, industry publications and media stakeholders across Hong Kong and, where relevant, Greater China.; Identify media opportunities, proactively pitch stories, secure interviews and increase earned media coverage.; Lead media engagement activities including press releases, media briefings, interviews, award submissions and crisis communications support when required.; Monitor media coverage, industry developments and competitor activities, providing recommendations to enhance market visibility.; Support the planning and execution of industry events, conferences, workshops, client engagement activities and employee events.; Collaborate with stakeholders across Asia to deliver integrated campaigns and regional initiatives where required.; Support employer branding initiatives that strengthen AECOM's reputation as an employer of choice and help attract and retain talent.; Serve as a trusted communications advisor to senior leaders and key internal stakeholders.

Requirements

Bachelor's degree in Marketing, Communications, Business, Journalism or a related discipline.; Minimum 8-10 years of experience in marketing, communications, public relations or corporate affairs roles, preferably within a B2B environment.; Experience in professional services, engineering, construction, infrastructure, real estate, consulting or related industries is highly desirable.; Proven track record in developing and executing successful account-based marketing engagement as well as integrated marketing and communications campaigns.; Excellent project management skills with the ability to manage multiple priorities and stakeholders simultaneously.; Outstanding writing, editing and storytelling skills, with the ability to adapt content for different audiences and channels.; Strong interpersonal and stakeholder management skills, with the confidence to engage senior leaders.; Experience in media relations, including building journalist relationships and securing earned media coverage.; Self-starter with the ability to work independently while thriving in a collaborative, matrix organization.; Excellent written and spoken English.; Excellent written and spoken Chinese, including Mandarin (Putonghua).; Ability to write and edit professional communications, media materials and thought leadership content in both English and Chinese.; Strategic thinker with strong commercial acumen.; Strong news sense and storytelling ability.; Excellent relationship builder with media and stakeholders.; Results-oriented with strong campaign planning and execution skills.; Adaptable and responsive in a fast-paced environment.; Highly organized with strong attention to detail.; Strong judgement, discretion and problem-solving abilities.