Marketing Specialist

Marketing Specialist

Function Marketing

Country United States

City/Town Manhattan Beach

Employee Type Regular

Job Type Full time

Position Summary

We’re looking for a Global Marketing Specialist with specific skills in event marketing, social media and PR to join our rapidly expanding team. The ideal candidate will bring a passion for communications and a desire to help build the brand for one of the world’s most disruptive organizations.

Job Responsibilities

Event marketing

Raise awareness of Digital Ventures in the USA (specifically supporting our global headquarters in Manhattan Beach) and position the firm as a thought leader in the innovation, venture and product management space across media, social and events

Plan and execute events locally in Manhattan Beach to support Digital Ventures recruitment, drive and position the firm as a company without peer

Develop, manage and nurture partnerships with relevant industry organizations

Collate all required event materials, prepare event schedules, manage event timelines and drive all internal and external communications surrounding each event

Social media

Develop engaging and impactful social media strategies that elevate Digital Ventures’ brand awareness globally

Manage BCG Digital Ventures' social media channels globally, in collaboration with regional marketing and recruitment colleagues, across LinkedIn, Facebook, Twitter, Instagram etc.

Engage in community building tactics to increase brand awareness and support Digital Ventures ongoing recruitment drive

Monitor and evaluate new platforms, show an understanding of how they are evolving and a point of view on where BCG Digital Ventures needs to be playing in the future

Use experiments and data to improve BCG Digital Ventures’ social media engagement and performance, and provide timely reports back to the global marketing team

PR

Work with global marketing team to produce and pitch press releases/company and venture build stories, and enter relevant awards programs

Support BCG Digital Ventures’ spokespeople with appropriate and timely briefings and other preparation materials when they are speaking on behalf of the company

Establish and maintain strong and pro-active relationships with media and influencers in the business, technology and innovation media

Write and create content as required for the BCG Digital Ventures’ blog, external communications and event related activities

Track Digital Ventures’ coverage globally and produce quarterly coverage and activity reports for the Partner group

Basic Job Requirements As a Global Marketing Associate, we are looking for

BA/BS degree strongly preferred

2-3 years of experience in a similar social media and marketing communications role

Energy and the ability to thrive in a fast paced and ever changing environment

A self-starter with an appetite to learn and an ability to cope with ambiguity

Appreciation of working in a matrix organization with multiple teams and stakeholders

Experience planning, managing, and executing events

Exceptional writing and editing skills

Demonstrated success pitching stories to media outlets and journalists

A strong understanding of branding and reputation management

Degree in Public Relations, Marketing, Media, Communications, Journalism, English, or a related field a plus

Occasional evening and weekend work may be required

Key Competencies

Computer Skills

Working knowledge of PC and Mac environments, Windows, Microsoft Outlook, Word, PowerPoint, and Excel

Service Orientation

Provide timely responses to internal and external requests for information

Organization/Versatility/Time Management

Ability to organize, multi-task, and prioritize appropriately and meet deadlines

Effectively manage own time, eliminating tasks that contribute the least to the goals of the team and office and concentrating on tasks that will most enhance the business

Communication Skills

Excel in effective and positive communications (both spoken and written ability), demonstrating confidence and clarity of thought at all times

Teamwork

Ability to work well as part of a team, as well as on independent projects

Focus on contribution to overall office goals and BCG DV team

Exhibit a positive attitude and willingness to develop

Demonstrate flexibility to work overtime when needed

Achievement/Reliability

Demonstrate an ability to consistently and dependably achieve bottom-line results with regard to services provided to the office and the consulting staff

Requirements

BA/BS degree strongly preferred; 2-3 years of experience in a similar social media and marketing communications role; Energy and the ability to thrive in a fast paced and ever changing environment; A self-starter with an appetite to learn and an ability to cope with ambiguity; Appreciation of working in a matrix organization with multiple teams and stakeholders; Experience planning, managing, and executing events; Exceptional writing and editing skills; Demonstrated success pitching stories to media outlets and journalists; A strong understanding of branding and reputation management; Degree in Public Relations, Marketing, Media, Communications, Journalism, English, or a related field a plus; Occasional evening and weekend work may be required; Key Competencies; Working knowledge of PC and Mac environments, Windows, Microsoft Outlook, Word, PowerPoint, and Excel; Provide timely responses to internal and external requests for information; Ability to organize, multi-task, and prioritize appropriately and meet deadlines; Effectively manage own time, eliminating tasks that contribute the least to the goals of the team and office and concentrating on tasks that will most enhance the business; Excel in effective and positive communications (both spoken and written ability), demonstrating confidence and clarity of thought at all times; Ability to work well as part of a team, as well as on independent projects; Focus on contribution to overall office goals and BCG DV team; Exhibit a positive attitude and willingness to develop; Demonstrate flexibility to work overtime when needed; Demonstrate an ability to consistently and dependably achieve bottom-line results with regard to services provided to the office and the consulting staff