Measurement Partnerships Associate

Ibotta is seeking a Measurement Partnerships Associate to join our Business Development team and contribute to our mission to Make Every Purchase Rewarding. Ibotta is fundamentally changing how the world's leading brands, retailers, and financial institutions think about digital marketing and consumer rewards. As the Measurement Partnerships Associate, you are the operational engine behind the strategic measurement partnerships — the person who makes sure that every study we commit to actually gets off the ground correctly, runs cleanly, and delivers results that matter to our CPG clients. This role sits at the intersection of measurement rigor and client service.

Responsibilities

Serve as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors); Track study timelines, manage data deliverable deadlines, route questions to the right internal stakeholders, and escalate when needed; Own the end-to-end campaign study intake process — collect and complete measurement spec forms, validate all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered; Work cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing; Present campaign measurement results — sales lift, marketing mix model contributions, and media performance KPIs — to advertiser clients and measurement partner contacts. Build the decks, own the narrative, and run the meeting; Analyze and interpret campaign performance data into clear, actionable insights and stories; Support Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows; Maintain subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms; Identify process improvements in how measurement studies are initiated, tracked, and delivered — and implement them; Travel occasionally to industry events or client meetings (~once per quarter); Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Requirements

2–5 years of experience in CPG analytics, media measurement, marketing or promotional analytics, or a closely related field; Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data; Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs; Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement; Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications; Proficiency in G Suite; Exceptional attention to detail and a compulsion to catch errors before they become problems; Proven ability to manage multiple concurrent projects with competing deadlines; Strong client-facing communication and presentation skills; Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences; Ability to work cross-functionally and influence outcomes without direct authority; Candidates must live in the United States; Applicants must be currently authorized to work in the United States on a full-time basis

Nice to have

Exposure to SQL, R or Python for data manipulation is a plus; Experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus

Benefits

Relocation bonus to help make your move to Denver smooth; Competitive pay; Flexible time off; Benefits package (including medical, dental, vision); Employee Stock Purchase Program; 401k match; Equity is included in overall compensation package; Denver office perks include paid parking, snacks, and occasional meals