Measurement Specialist

Measurement Specialist role at s360, a marketing and AI consultancy, based at Norrsken House Barcelona. The specialist makes sure the data behind clients' marketing decisions is correct, mainly for Danish brands and retailers, working with server-side Tag Manager, Enhanced Conversions and the Meta Conversions API in an international team across the Nordics and Spain. The role involves hands-on delivery, owning smaller tasks end to end, and building larger projects scoped by a Denmark-based account lead. The specialist reports to the Group Head of Measurement. English is the working language.

Responsibilities

Troubleshooting: Find and fix tracking issues across Google Ads, GA4, Meta and other ad platforms for Danish clients; Implementation projects: Build and configure GA4 and Google Tag Manager setups, client-side and server-side, including Consent Mode v2, Enhanced Conversions and conversion APIs; dataLayer specifications: Write dataLayer specifications for client developers and validate their implementation before go-live; Quality assurance: Test every setup before handover so it passes Quality Assurance checks without rework; Documentation: Document each implementation so clients and colleagues can take it over without friction; Client contact: Answer client questions directly on the work you own, and keep the Danish Account lead updated on anything that affects the relationship

Requirements

Two or more years of hands-on experience with Google Tag Manager for the web, including tags, triggers, variables, custom templates and preview-mode debugging; Enough JavaScript to work confidently with the dataLayer and troubleshoot implementation issues; Solid experience configuring GA4, including ecommerce events, custom dimensions and validation in DebugView; Experience setting up and maintaining server-side Google Tag Manager, for example on Stape or Google Cloud; Experience with Google Ads and Meta conversion tracking, including Enhanced Conversions and the Meta Conversions API; Practical knowledge of Consent Mode v2 and CMP integrations such as Cookiebot or Cookie Information; Strong documentation habits and the discipline to test and challenge setups before signing off; Strong written and spoken English

Nice to have

Danish or another Nordic language

Benefits

Skilled colleagues; Top-tier clients; Growth journey; International environment; Career acceleration; Continuous development