Media Planning Director / Associate Director

Role Summary and Impact: Develop media plan and innovations for the client, in line with their business and marketing goals. Able to lead strategic conversations on media and communication planning, have a strong understanding of cross channel media strategy. Provide media planning recommendations on your set of brands, driving best practice to ensure an integrated communication for the certain category. Act as a senior level contact on all campaign related operations & executions across relevant platforms internally and externally. Excellent project management ability, able to lead and coordinate an international team force to deliver campaign with high quality and on time. Execute, track, and optimize campaign performance of planned media campaigns across digital, social, and offline media. Design each campaign’s measurement plan, media learning agenda, and in/post campaign review report. Be responsible for the planning team coaching, career development, and role progression.

Responsibilities

Develop media plan and innovations for the client, in line with their business and marketing goals; Able to lead strategic conversations on media and communication planning, have a strong understanding of cross channel media strategy; Provide media planning recommendations on your set of brands, driving best practice to ensure an integrated communication for the certain category; Act as a senior level contact on all campaign related operations & executions across relevant platforms internally and externally; Excellent project management ability, able to lead and coordinate an international team force to deliver campaign with high quality and on time; Execute, track, and optimize campaign performance of planned media campaigns across digital, social, and offline media; Design each campaign’s measurement plan, media learning agenda, and in/post campaign review report; Be responsible for the planning team coaching, career development, and role progression

Requirements

Minimum 8~10 Years of experience handling media planning, both digital and traditional media; Self-motivated, analytical, and digital savvy; Enthusiastic at embracing data, media solution, and AI technology; Able to work independently, multitasking, and collaboratively; Strong ownership, ability of driving project progression, and sense of urgency for deadlines; Fluent English in business occasions; Understanding of the Taiwan market media ecosystem & business landscape

Nice to have

Experience in handling international brands in top agencies is preferred

Benefits

Medical; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days