Media Planning Supervisor

The Media Planning Supervisor leads the agency's Media Planning team, developing integrated, insight-driven media strategies that help clients achieve measurable business outcomes. This role oversees a team of Media Planners responsible for audience strategy, communications planning, channel recommendations, media investment strategy, and campaign performance analysis across traditional and digital media. Working closely with the Digital Media Supervisor, Analytics, Account Services, Creative, and Strategy teams, the Media Planning Supervisor ensures media recommendations are rooted in data, aligned with client objectives, and seamlessly transitioned into execution. This role serves as a strategic media leader, building trusted client relationships while mentoring a high-performing planning team and advancing integrated media capabilities across the agency.

Responsibilities

Lead, coach, and develop a team of Media Planners; Lead development of integrated media strategies across traditional and digital channels; Build trusted relationships with clients as a strategic media advisor; Leverage syndicated research, first-party data, and audience insights to inform planning decisions; Partner with Analytics to develop measurement frameworks and success metrics; Collaborate with Digital Media Supervisor, Activation, Analytics, Account Services, Creative, and Strategy; Stay current on evolving media consumption trends and emerging platforms; Champion strategic thinking and integrated media planning best practices across the agency

Requirements

7+ years of media planning experience within an advertising agency or integrated marketing environment; 2+ years of people management or team leadership experience; Extensive experience developing integrated media strategies across traditional and digital channels; Strong understanding of audience planning, communications strategy, and media investment planning; Experience managing cross-channel media budgets and investment recommendations; Demonstrated ability to present strategic recommendations to senior client stakeholders; Strong analytical skills with experience translating campaign data into actionable business insights; Excellent organizational, project management, and communication skills; Ability to manage multiple client accounts and competing priorities simultaneously

Nice to have

MRI-Simmons; Nielsen; Comscore; Scarborough; YouGov; GWI (GlobalWebIndex); Experience developing full-funnel communications strategies from awareness through conversion; Experience working with first-party data, Customer Data Platforms (CDPs), and audience segmentation; Familiarity with Marketing Mix Modeling (MMM), attribution methodologies, and advanced measurement strategies; Experience supporting new business development and agency growth initiatives; Google Analytics certification or other relevant media planning certifications are a plus

Benefits

401k + employer match; Medical, Dental, Vision; Life and short-term disability (100% employer paid); Voluntary long-term disability; EAP; 9 paid holidays; PTO, Floating Holiday, Volunteering Day; Education reimbursement; Employee referral program; Employee recognition program where points turn into money!