Mindshare: Media Director - Dubai

The Media Director is responsible for leading, developing, and executing overarching media strategies and high-impact campaigns that effectively reach target audiences and drive key client and marketing objectives. This leadership role involves directing market data analysis, setting strategic media channel mix, leading high-stakes negotiations with media vendors, and overseeing end-to-end campaign performance and profitability to ensure exceptional results.

Responsibilities

Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile; Create test and learn programs for technology evaluation and engagement measurement to ensure we are maximizing return on investment; Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic; Organize regular communication between WPP Media agencies as well as working into the wider account team to develop and share best practices and capabilities; Identify best practice techniques and tools to support campaigns and optimisation; Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors; Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning; Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects; Foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams; Help to identify, develop and deliver on areas of possible business growth within existing client base, working with MD and Regional Digital Director

Requirements

Embrace WPP & WPP Media's shared core values; Bachelor's degree in marketing, Advertising, Communications, or a related field; 8-10+ years of experience in media planning and buying, with a focus on integrated and digital media and a proven track record in senior leadership; Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore); Proven ability to manage client relationships and present media strategies effectively; Strong leadership and team management skills; Excellent analytical skills and attention to detail; Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; in-office events