On-Site Optimisation & Content Specialist

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

As an On-Site Optimisation & Content Specialist, you will join the Company’s Performance team, working across regulated markets, optimising website structure & producing regular content to improve search engine rankings.

As an On-Site Optimisation & Content Specialist, you will support across multiple departments to drive best-in-class Organic Search results for the Business. You will coordinate with the Content, Development, Outreach and Paid teams to support continued Organic growth.

We are looking for a sports fan that is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in site optimisation, and can work closely and collaboratively on supporting the wider Editorial Content team.

Requirements

Experience in sports news-based content creation and News SEO; Ability to create high-quality, engaging, and informative sports content, including blogs, sports articles, website copy and other content formats; Competent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb); Demonstrated track record of driving business results through organic optimisations across multiple languages and markets; Knowledge in technical SEO, in particular indexing and crawling; Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s; Experience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio); Combines content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users; Bulgarian native-level speaker with high proficiency in English