Online Media Buyer (10Bet)

Location: Sofia, Brand: 10bet

About the Role
We’re looking for a results-driven Online Media Buyer with deep hands-on expertise in mobile app marketing , programmatic advertising (DSPs) , and performance ad networks . You will join our performance marketing team and play a key role in driving user acquisition for 10bet’s online gambling and sports betting brands.
This is a practitioner role - we’re looking for someone who has genuinely operated these channels day-to-day, not just managed vendors or agencies.

Requirements

4+ years of hands-on experience as a Media Buyer or UA Manager with a focus on mobile app campaigns.; Proven, practical experience with DSPs - you have personally built, managed, and optimized programmatic campaigns (not just supervised them).; Direct experience with ad networks such as ExoClick, Traffic Junky, TrafficStars , or equivalent performance/adult traffic networks.; Proficiency with MMPs (AppsFlyer, Adjust, or similar) -attribution setup, event configuration, cohort analysis.; Strong analytical skills: comfortable with data platforms, BI dashboards, Excel/Google Sheets, and performance reporting.; Track record of managing significant budgets with measurable ROI outcomes.; Fluent in English, both written and verbal.; Self-motivated, detail-oriented, and capable of working autonomously in a fast-paced environment.; Preferred Qualifications; Experience in the online gambling or sports betting industry -a strong advantage.; Familiarity with iGaming regulatory requirements across multiple markets.; Experience with additional DSPs or traffic platforms beyond the above.; Knowledge of creative production pipelines for mobile (video, HTML5 banners, playables).; Key Responsibilities; Mobile App Marketing; Plan, execute, and optimize mobile user acquisition (UA) campaigns across channels including ad networks, native ads, DSPs.; Manage MMP platforms (AppsFlyer, Adjust) for attribution, deep linking, event tracking, and SKAN/SKAdNetwork compliance.; Run creative testing cycles (static, video, playable) to maximize install rates and post-install quality.; Monitor and improve campaign KPIs: CPI, ROAS, D7/D30 LTV, retention rates .; Hands-on experience configuring app campaigns - not just reviewing reports, but building and optimizing campaigns directly in the platforms.; Programmatic Advertising (DSP); Operate DSP platforms (e.g., DV360, The Trade Desk, Zemanta, Smadex , or similar) to run display, video, and native campaigns.; Build and manage audience segments , deal IDs, PMPs, and real-time bidding strategies.; Execute retargeting and prospecting campaigns with dynamic creative and audience layering.; Analyze DSP reporting: win rates, bid landscapes, viewability, and conversion attribution.