Paid Search Growth Marketing Manager - US

North America is one of Perk's priority markets. With Spend launching in the US, paid search is a core demand-capture channel, and Perk is hiring a Paid Search Growth Marketing Manager to run it day to day. The role owns the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. The role also helps shape how Perk shows up in AI answer engines, partnering with the SEO team on AEO. Perk works IRL-first, with the team in person 3 days a week, and the role requires being based within commuting distance of Perk's hubs.

Responsibilities

Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation; Run regular search query analysis, keyword expansion and negative keyword management; Use data-driven optimization to iterate on efficiency and results across key metrics; Create, monitor and analyse A/B tests on ad copy and landing pages; Run competitor and industry analysis to find opportunities to improve campaigns; Report to management and key stakeholders with regular performance updates and monthly reporting; Partner with the SEO team on AEO (Answer Engine Optimization) initiatives; Use paid search data to inform AEO priorities and content; Test and report on how AI-driven search features change performance and user behavior; Embrace AI tools in day-to-day workflow and help the team adopt new ways of working; Work with North America Field Marketing and SDR teams to improve lead quality and close the gap between Marketing and Sales; Collaborate with global Paid Media, Brand and Creative teams; Maintain relationships with platform partner reps (Google, Microsoft)

Requirements

4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency; Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing; Proficient use of Google Ads Editor and/or Microsoft Advertising Editor; Experience managing B2B lead generation campaigns at scale; Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies; Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs; Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution; Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets; Analytical mindset; Strategic yet hands-on; Test-and-learn approach; Great communicator; Highly organised; Up to date; Team player; AI-curious

Nice to have

Experience with AEO and an understanding of how AI answer engines find and cite sources; Basic knowledge of SEO and how it relates to paid search strategy; Previous experience at a B2B SaaS company or high-growth startup; Experience in Travel, FinTech or expense management; Experience designing full-funnel B2B campaigns that connect brand awareness to demand generation and pipeline; Familiarity with CRM and marketing automation tools such as Salesforce or Marketo

Benefits

Competitive compensation and equity ownership in Perk; 20 vacation days and 12 public holidays; Three medical plans with company contributions and an HSA when enrolling in an HDHP medical plan; Dental, vision and Wellhub gym subscription from start date; Life and disability policies from start date, with voluntary buy-up options; 401(k) plan with company matching contributions; Pet insurance partner discounts; Spring Health wellbeing support (12x therapy and 12x coaching sessions); 12-16 weeks' paid parental leave; 16 paid volunteering hours per year; Up to 20 'Work from Anywhere' days per year; Four-week fully paid sabbatical after 5 years; Relocation support