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Parts Sales Administration, Pricing & Marketing

CNH Industrial Greater Noida, India
Full-time On-site work

Publication date: 31/08/2026

About Us: Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers. Job Purpose: The Candidate will be responsible for administrating Parts and Lubricants sales growth through close coordination with sales team. The role involves developing and executing sales strategies, business planning, target management, pricing, marketing initiatives, and sales analytics to maximize aftermarket revenue and profitability. The candidate should have strong experience in the tractor, agricultural equipment, automotive, construction equipment, or similar OEM industry, with proven expertise in aftermarket business management.

Responsibilities

Sales Budgeting & Forecasting: Develop annual and quarterly Parts & Lubricants sales targets in line with organizational objectives; Develop monthly sales forecasts and monitor budget achievement; Analyze sales trends and recommend corrective actions for achieving business targets; Ensure profitability targets are achieved through proper product mix and pricing strategies; Support new product launches and aftermarket business expansion initiatives; Pricing & Profitability Management: Develop and maintain competitive pricing strategies; Conduct market benchmarking and competitor price analysis; Recommend pricing revisions based on market conditions and profitability objectives; Monitor discount structures and dealer margins; Coordinate with Purchasing to identify Cost Reduction opportunities & monitor Commodity movements; Marketing & Business Development: Plan and execute aftermarket marketing campaigns; Coordinate dealer promotions, service camps, loyalty programs, and seasonal campaigns; Develop strategies for increasing genuine parts and lubricant consumption; Support digital marketing initiatives and customer engagement programs; Sales & Parts Data Analysis: Generate MIS reports and dashboards for management review; Provide business insights using Excel, Power BI, ERP, and CRM systems; Track Sales for different categories of parts and recommend promotional actions; Customer & Market Intelligence: Conduct market research and competitor analysis; Gather customer feedback and identify improvement opportunities; Monitor industry trends related to tractors, farm equipment, lubricants, and aftermarket business

Requirements

8-15 years Manager Level in Tractor OEM; Agricultural Equipment; Automotive Aftermarket; Construction Equipment; Commercial Vehicles; Lubricants Industry; Strong experience in tractor, agricultural equipment, automotive, construction equipment, or similar OEM industry; Proven expertise in aftermarket business management

Nice to have

Bachelor's Degree in Engineering, Agriculture, Business Administration; MBA (Marketing / Sales / Operations) preferred

Benefits

Applicable bonus; Flexible work arrangements; Savings & Retirement benefits; Tuition reimbursement; Parental leave; Adoption assistance; Fertility & Family building support; Employee Assistance Programs; Charitable contribution matching and Volunteer Time Off
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