Performance Creative Strategist - Germany

As a Performance Creative Strategist, you'll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social. You'll sit at the intersection of consumer psychology, creative development, and performance marketing, owning the creative strategy and experimentation roadmap for Germany. This is a hands-on role for someone who is equally comfortable developing a new advertising concept, refining a script, and investigating why one creative outperformed another. You'll work closely with designers, editors, creators, media buyers, and cross-functional teams across Eucalyptus and Hims & Hers.

Responsibilities

Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok and YouTube in scope); Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans; Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas; Scale what works by spinning winning concepts into multiple angles, formats, and variations for systematic testing; Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance; Balance strategy and execution, reviewing performance dashboards and briefing creators and designers throughout the day; Work at speed in a high-volume, experiment-driven environment; Own the creative strategy and experimentation roadmap for the German market

Requirements

Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social; Proven ability to write exceptional creative briefs that designers and copywriters can execute against; German fluency (B2+), with a strong understanding of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences; Fluent in performance marketing metrics, including how creative impacts CTR, CVR, CPA, and ROAS across the funnel; Comfortable working with UGC creators and performance-led content, from briefing and iteration through to reviewing results; Highly collaborative, pragmatic, and comfortable with ambiguity; Experienced in systematic creative testing, by building frameworks, message hierarchies, and structured experiments

Nice to have

Experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection

Benefits

Make a real impact by helping thousands of patients in Germany improve their health and quality of life; High-performing, mission-driven team building Germany's leading digital healthcare brand; Flexible hybrid working (3 days a week in Berlin); Equity through the employee stock program