Performance Marketer

High-ownership role at the centre of the growth engine, owning paid media (brand and performance) strategy, execution and results end to end across the most critical acquisition channels, while partnering with creative, product and analytics teams to drive measurable, scalable outcomes. The role reports to the Performance Lead within the Growth team.

Responsibilities

Help define and execute channel strategy across Google, YouTube, Meta, TikTok and emerging platforms, making campaign and budget allocation decisions; Drive creative-performance loops by partnering with creative teams to ideate, brief, test and iterate on ad concepts; Build a creative review process using structured creative analysis; Lead a rigorous test-and-learn roadmap across audiences, creative, bidding strategies and landing experiences; Own performance analytics and reporting, translating campaign data into actionable recommendations; Champion measurement excellence across attribution, incrementality testing and full-funnel tracking; Influence cross-functional growth strategy with product, analytics and senior leadership; Take ownership of paid accounts, from building accounts and overseeing pixel implementation to campaign structure, launching, maintaining and optimising ads

Requirements

4+ years of significant hands-on experience running several accounts, each with multiple channels, in performance marketing or paid media; Track record of driving efficient customer acquisition on Google (Search, Performance Max, YouTube and Demand Gen); Hands-on experience with Meta and other channels as part of a multichannel acquisition strategy; Comfortable working with first- and third-party data, attribution models and blended performance metrics; Builds test-and-learn frameworks rather than one-off tests and separates signal from noise; Collaborates daily with creative teams on compelling creative briefs, influences product roadmap conversations and presents to senior stakeholders; Regularly uses AI tools to analyse data and flag concerns; Commercially numerate, understands CAC and how to build budgets that hit order targets; Proactive and commercially minded, with curiosity about platform mechanics, consumer behaviour and paid media at scale

Nice to have

Background in D2C, consumer or subscription-based businesses, with a focus on ROI, LTV and retention; Experience with incrementality testing, media mix modelling, or advanced attribution methodologies; Hands-on experience running TikTok or YouTube as supplementary acquisition channels at scale

Benefits

Mentorship from leaders across Australia, the UK, Germany and Japan; Opportunities to explore new markets or travel internationally; Learning budgets, conferences, certifications, peer shadowing and knowledge-sharing culture; Catered wellness talks, exercise classes, free barista coffees, funded social clubs and quarterly rooftop parties; State-of-the-art tools; Parental and miscarriage leave, health, professional development and personal days; Employee Assistance Program