Performance Marketing Analyst - Base44

As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends.

Responsibilities

Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks).; Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs.; Leverage big data and market trends to uncover new growth channels and audience segments.; Test, integrate, and master new advertising features and platform capabilities.; Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals

Requirements

2+ years of experience in an analytical role, tech or marketing experience is an advantage.; Strong analytical mindset with proven experience translating raw data into actionable growth strategies.; Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end.; Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage).; Fluent English (written and spoken).