Performance Marketing Manager

As part of the Global Performance Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, who is AI-forward, this could be the role for you.

Responsibilities

Manage and own the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels; Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development; Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes; Responsible for budget planning and execution, aimed at maximizing marketing effectiveness; Growth hacking through constant testing to discover new marketing opportunities

Requirements

7+ years of hands-on experience in online paid media for APP and Web products; Bachelor’s degree in marketing, business, or relevant experience; Proven track record of driving significant growth with marketing efficiency in the North America market; Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels; Excellent communication skills and stakeholder management; Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/Appsflyer; Excellent analytical skills with a data-driven mindset; Growth hacking mentality and holistic view of marketing strategy; Self-starter with the ability to work independently; Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

Benefits

Career growth opportunities to take on greater challenges that help you realise your ambitions; Be part of a winning team on a journey to global scale; Competitive compensation based on performance; Candid, open, and collaborative culture where feedback is valued