Performance Marketing Manager

As part of 1Password's Performance & Paid Media team, you'll help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You'll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working, including through artificial intelligence (AI)-enabled workflows. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada.

Responsibilities

Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences; Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting; Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages; Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value; Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention; Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey; Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights; Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations

Requirements

5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models; Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels; Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete; Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue; Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders; Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis; Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making

Benefits

Immediate participation in benefits program (health, dental, 401k or RRSP and many others); Generous paid time off; Equity grant (RSU program for most employees); Participation in incentive programs where applicable; Maternity and parental leave top-up programs; Competitive health benefits; Retirement matching program; Free 1Password account; Paid volunteer days; Peer-to-peer recognition through Bonusly