Performance Specialist Director

We have a fantastic opportunity for a talented, experienced, Performance Specialist to support our growing Gen AI services. Performance Specialist is a unique role that combines experience in media buying and practical ability to adapt and optimise effective assets. This role is Director level. You will be required to use our Generative AI products, specifically Pencil Pro.

Responsibilities

Identify opportunities to improve campaign performance based on pre/in/post flight insights; Articulate these opportunities as actionable briefs and/or direction to a distributed design team; Opportunities should include a hypothesis, recommendation, and threshold for determining effectiveness; Provide precise and actionable feedback on assets to ensure they reflect the hypothesis and are likely to improve feedback; QA and approve assets to share with clients; Action any immediate or relatively simple asset feedback inside Pencil Pro; Track the performance of these assets through Pencil Pro in partnership with the client and colleagues; Ensure that projects are delivered to the utmost level of professionalism; Effectively communicate creative ideas and strategies to senior teams; Consistently produce amazing, original work

Requirements

Experience and examples of media planning or buying for Google platforms (YouTube, Ads, or DV360), Meta, and TikTok; Experience and examples of media optimisation (either in-flight media optimisation or post campaign analysis); Experience and examples of performance asset optimisation (either asset creation, optimisation, iteration or analysis); Comfortable using Generative AI; Comfortable discussing a hold out test, learning mode, hooks, and the ABCDs of effective YouTube assets; Sharp attention to detail; Ability to perform effectively to tight deadlines, work well both independently and as part of a team; Passionate, positive and lively with lots of ideas; Keen to work hard to produce great creative results; Open, honest, direct and comfortable in giving and receiving constructive feedback

Nice to have

A background in performance marketing and familiarity with common formats for mature advertisers such as YouTube Shorts and Instagram Reels; Knowledge of Adobe Creative Suite (Photoshop, Illustrator & InDesign); Skills in Google Web Designer and/or After Effects animation; Experience of working with a creative or design stakeholder; Comfortable expressing basic creative direction and terminology; Familiarity with collaborating in diverse teams, preferably across time zones

Benefits

Discretionary annual bonus scheme; Work remotely for up to 60% of your days; Flexible working hours between 8am and 6:30pm; Right to disconnect from the workplace outside usual working hours