PR & Communications Manager (Remote Canada)

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Responsibilities

Develop, refine, and present strategic communications plans aligned with business objectives; Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions; Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs; Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers; Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles; Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships; Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant; Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities; Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence; Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy; Contribute to new business proposals and client presentations as a subject matter expert

Requirements

4–7 years of experience in PR and communications; Strong written and verbal communication skills with a flair for creativity; Agency experience required; Demonstrated track record of earning meaningful media coverage; Strong media relationships and the ability to build new ones quickly; Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content; Ability to translate complex B2B narratives into sharp, compelling pitches and stories; On the pulse of industry news and trends across media and social media; Comfort using AI tools to sharpen research, targeting, and workflows; Willingness to travel to visit clients on an as-needed basis; Continuously strengthen PR expertise through proactive independent learning

Nice to have

B2B or B2B tech experience strongly preferred; Bachelor's degree in public relations or communications preferred

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle; Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX); Mental - Access to certified therapists through Spring Health, membership to Headspace; Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care; Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave; Financial - Traditional and Roth 401(k) with a 3% company match; Bonus - Annual bonus based on tenure, which scales in total amount over time; Annual Company-wide Retreat