Product Manager (Product Growth)

Higgsfield.ai is the fastest-growing generative AI platform in the world. You will join the Product Growth team, which owns all of Higgsfield's revenue and measures its results in money, not process. You will own the Lifecycle vertical, with end-to-end ownership of conversion, retention and engagement. This is a hands-on role with direct impact on the largest line items in the business. This is a fully on-site role based in the Almaty office, five days per week for the full working day.

Responsibilities

Own conversion and activation: onboarding flows, paywalls, aha-moment design and time-to-first-value; Build engagement systems and in-product communication: tasks, streaks, rewards and notifications; Own churn end-to-end: voluntary churn (cancellation flows, save offers, plan right-sizing) and involuntary churn (dunning, payment recovery, grace periods); Run winback as a system: offer architecture, timing and channel orchestration for cancelled and dormant cohorts; Drive expansion and additional revenue: upsells, plan upgrades and credit top-ups; Go deep on users and data: behavioral segmentation, cohort deep-dives and insights; Work closely with analysts to set analytical tasks and turn insights into product decisions; Look beyond a single metric: understand unit economics and how each change affects the business

Requirements

Proven, personal contribution to scaling a business; Track record of owning conversion, retention, engagement or monetization metrics, ideally in a subscription business; Strong data skills: cohorts, retention curves, segmentation, and ability to build own queries; Hands-on experience with unit economics and shaping business strategy; Measurement discipline: frequent experiments, honest attribution and guard metrics; Fast thinking: quickly getting up to speed on new context and giving concrete answers; Technical background not required

Nice to have

Founding or entrepreneurial experience; Zero-to-one experience: launched a product and grown it; Track record of at least 4x year-over-year growth driven by own decisions; Background in consumer AI, subscriptions, gaming or a credits-based economy; Experience with payments, payment recovery tooling or CRM/lifecycle platforms

Benefits

Competitive compensation in USD; Meaningful equity; Direct access to founders and leadership; Relocation support to Almaty; Company-provided equipment; Meals; Transportation or other office benefits